Digital Signage

What is a Digital Signage?

Digital Signage is an exciting new way to advertise. Digital Signage is a form of electronic display that shows information, advertising and other messages. It is used all over the world. It is a much more efficient way to promote events, items, and people to the public. This is because It can be updated locally or virtually. It also allows you to display many more items, as you can have many different slides.

Click Here to Read a Brochure about Digital Signage!

Why Use Digital Signage?

Studies show that increased information equals increased sales. Digital signage helps invigorate your presentation of information so it’s more noticeable and memorable. Accentuate food with stunning photography; highlight special menu LTOs and prices; upsell, cross-sell and drive customer loyalty.

It’s flexible, functional and sustainable. Larger display areas can make the menu easier for customers to read and more sustainable from a “green” perspective than print would be. As long as the electricity consumption of boards is well-managed, there are some real significant opportunities to cut back on natural resource usage.

Market your operation more intelligently and more effectively. Posters, flyers, and other static signage and collateral can take days to replace and have a very limited shelf life. Digital signage, however, enables you to easily add, remove, and refine content — often in a matter of minutes.

It’s a consistent, focused and engaging form of visual communication that brings the foodservice concept, the menu, and the world of culinary together in a way that static signage cannot. Stream information in real-time, mix it with recorded video or animation, and tailor it to your audience, the time of day, location or season.

Digital signage has broad potential beyond the dining program. It’s a communications tool that can be used to boost staff morale and recognize achievement, help build campus community or serve as an emergency broadcasting system. Use it to keep people entertained and informed of schedules, weather and news wherever they congregate, have to wait, or happen to pass by in high traffic areas. Make some “broadcast” space available to other departments and you can build goodwill that helps you move other agenda items forward.

Resource: Penton Media, Inc.

Related Articles

Signs of the Times

Signage the kind that projects a concept’s brand, tells you what’s on the menu, when the caf is open and how much the pizza costs is functional, essential…

Read More…

Content is Key

Data Northwest understands you want to promote. We understand you want to save money. We are here to help you with both those goals. With Digital Signage, content is very important. When displaying advertisements with digital signage, eye catching promotions are needed.

Here at Data Northwest we have a graphic designer who can provide such quality work.

Chosing the correct look and feel is important. Let us handle that!

Many Companies Fail to reach their audiences. With Digital Signage you can gear your content to all and any audience. You are able to schedule your content to run from certain periods of the day so that you can be highly effective with reaching your target audiences.

You can also update these over a network which can reach out to many different locations.

Video

Video is a great way to sell product. With Digital Signage you can use video to build beautiful digital displays to advertise your product. With High Definition screens that show crisp beautiful video that will surely bring more business to your company.

Flash Animation

Flash animation is a beautiful thing. With flash animation you can make simple text float in and look intersting. You can make images fade into other images. Flash animation is sure to attract attention of customers and will keep them watching.

Backgrounds and Stills

Looking for something more simple? Just displaying images and stills is still a great way to advertise. With our Graphic Design team we can create beautiful graphical displays for you to advertise. This also allows for you to easier update your own displays

Audio

Are you looking to sell your audience with words? Well with digital signage you can add audio to any slide or display.

HARDWARE

We offer all you need for Digital Signage Hardware

Here at Data Northwest we provide all that you will need to get set up with a Digital Signage System. We do custom orders and would love to talk to you about them. With Digital Signage the choice is up to you what you would like. We have many choices.

Please Contact Us to Find out More!

LCD Screens– We Can Provide any Screen you would like. We do custom orders.

Examples

The Possibilites are endless with Digital Signage. There are many examples out there as to what is common with digital signage.

We would love to show you our in house Displays. We have many different playlists to look at. If you would like to take a look let us know and we will set up a time to meet!

Window Display

FAQS

What is Digital signage?

Digital signage refers to a variety of technologies used to replace traditional retail signs. Instead of static print signs and billboards, digital signage is composed of electronic signs dispersing content and messages in the most targeted, interactive way.

Liquid crystal displays, plasma display panels and scrolling message boards are a few of the more common in-store devices used to project full-motion video, sound and text. Digital signage enables a retailer to control and display their messages quickly and effectively.

What are the benefits?

Using digital signs in a retail environment has many features and benefits not offered by static displays and signage. Dynamic digital signage can grab a customer’s attention and influence their purchasing decision right at the point of purchase. It also eliminates the high cost of creating and distributing print ad campaigns.

Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers. Another advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers.Whether it is intended to build a brand, influence customer behavior or simply provide information, the dynamic visual experience created by digital signage should ultimately increase sales. In order to achieve that goal, retailers will need to design the appropriate system.

What are the costs?

Costs vary with digital signage. There is a lot to take into consideration with costs. Screen size, amount of screens, how many slides, all play a part in the cost of digital signage. It is suggested to contact us about costs as we will have a better answer for you after talking to you about what you are looking for.

Will it really help with advertisement?

Absolutely! With digital signage you will be able to display what ever you want. You will be able to update whenever you want. Unlike a traditional billboard display which cannot be changed without redoing the entire billboard, you can change this instantly.

Who is using digital signage?

Digital Signage is used all over. There are a large range of display sizes. Places like airports, retail stores, restaurants all use this. Keep your eye open for it and you are bound to see it.