What is Digital signage?
Digital signage refers to a variety of technologies used to replace traditional retail signs. Instead of static print signs and billboards, digital signage is composed of electronic signs dispersing content and messages in the most targeted, interactive way.
Liquid crystal displays, plasma display panels and scrolling message boards are a few of the more common in-store devices used to project full-motion video, sound and text. Digital signage enables a retailer to control and display their messages quickly and effectively.
What are the benefits?
Using digital signs in a retail environment has many features and benefits not offered by static displays and signage. Dynamic digital signage can grab a customer’s attention and influence their purchasing decision right at the point of purchase. It also eliminates the high cost of creating and distributing print ad campaigns.
Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers. Another advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers.Whether it is intended to build a brand, influence customer behavior or simply provide information, the dynamic visual experience created by digital signage should ultimately increase sales. In order to achieve that goal, retailers will need to design the appropriate system.
What are the costs?
Costs vary with digital signage. There is a lot to take into consideration with costs. Screen size, amount of screens, how many slides, all play a part in the cost of digital signage. It is suggested to contact us about costs as we will have a better answer for you after talking to you about what you are looking for.
Will it really help with advertisement?
Absolutely! With digital signage you will be able to display what ever you want. You will be able to update whenever you want. Unlike a traditional billboard display which cannot be changed without redoing the entire billboard, you can change this instantly.
Who is using digital signage?
Digital Signage is used all over. There are a large range of display sizes. Places like airports, retail stores, restaurants all use this. Keep your eye open for it and you are bound to see it.